In recent years, Marc Steinberg has gained a strong reputation for his work on Japanese anime, gaming, and pop culture. His first book, Anime's Media Mix,1 drew on canonical authors such as Ōtsuka Eiji and famous franchises such as Tetsuwan Atomu (Astro boy, 1963) to explore the history of publishing and media circulation in Japan. Anime's Media Mix has proven influential, to the point of being expanded and translated into Japanese in 2015.2 In his latest book, The Platform Economy: How Japan Transformed the Consumer Internet, Steinberg shifts away from readings of particular television shows or character goods and turns to industry studies, in particular corporate management literature, to detail the rise of the key terms “platform” and “contents” in Japan and around the world. In exploring the intersection of managerial language and the development of media technologies, Steinberg once again provides an original, informative study...

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